Sazerac House Marks One Year of Tours, Tastings and Traditions with Savor the Date

Anniversary event celebrates the preservation of cocktail traditions in New Orleans

NEW ORLEANS, LA (September 15, 2020)

Who: The Sazerac House experience team led by Rhiannon Enlil and Matt Ray, House Distiller David Bock and New Orleans’ own Sweet Crude

What: Savor the Date is a simultaneous virtual and in-person event, celebrating one year of preserving cocktail traditions and the spirited history of New Orleans. The event will include a VIP tour through the Sazerac House exhibits, exploration of the spirited history of New Orleans, along with musical interludes from Louisiana French pop band Sweet Crude. It will open and close with a grand toast to a year of the Sazerac House in the heart of New Orleans. In addition, the Sazerac House will be donating $1 per visitor in the month of October to the Louisiana Hospitality Foundation.

Highlights include:

• A stroll through Coffeehouses and Apothecaries
  • While standing in a 3D projection of early New Orleans, learn about the origins of organized drinking in New Orleans at coffeehouses, and the medicinal side of spirits at the Apothecaries of the city.
• Peychaud’s Bitters Experience
  • Dive deeper into the apothecaries with the Sazerac House Production team, learning about the ingredients that make up bitters and watching them be bottled and filtered at the Sazerac House’s on-site production facility.
• The Storied Origins of Sazerac
  • Meet the cast of characters, from French landowners to New Orleans bar owners, that worked together to take the Sazerac Cocktail from cognac to the official cocktail of New Orleans
• The Art of the Sazerac Cocktail
  • More than a simple cocktail, the Sazerac Cocktail is a New Orleans tradition. From the Herbsaint rinse to the muddled sugar cube, learn the techniques and rituals that make the Sazerac Cocktail so unique.
• America’s First Spirit: History of Rum
  • Learn about the way Rum arrived to the United States, and how it has evolved throughout history to become a beloved spirit in the United States
•  The Differences of Bourbon and Rye
  • From grain to glass, learn about how Bourbon and Rye whiskies are made and what makes them similar and different
• The Magic of the Barrel
  • Follow the path of the barrel from tree to vessel for whiskey, and the steps that it takes to ensure the barrel is ready for the job of aging.
• Walking with Whiskey with House Distiller David Bock
  • See where the Sazerac House produces and barrels its own award-winning Sazerac Rye Whiskey, using cutting-edge technology and age-old technique.

When: Friday, October 2nd from 11:00 am to 1:00 pm CST

Sharpen your Sazerac Cocktail skills with Sazerac Cocktail Virtual Tasting, including step-by-step Sazerac Cocktail class, on Wednesday, September 30th at 5:00 pm CST.

Where: Savor the Date will be held online at www.facebook.com/sazerachouse. Limited in-person tickets are available at www.sazerachouse.com

The Sazerac House is located at 101 Magazine Street, on the corner of Canal Street and Magazine Street, in the heart of downtown New Orleans.

Why: Savor the Date is a celebration of the fact that in just one year of operation, the Sazerac House has welcomed thousands of visitors from around the world, and in doing so has:

• Served 99,420 samples of signature cocktails
• Stirred 31,000 dashes of Peychaud’s Bitters into Sazerac Cocktails
• Showcased the Sazerac Cocktail history and technique to 496 visitors at in-person Sazerac Cocktail workshops

• Shared the New Orleans spirit to more than 1,000 virtual guests through Virtual Cocktail Tastings

How: Guests can register for the event online at www.sazerachouse.com/events, and log onto Facebook.com/sazerachouse for live video from Savor the Date!

About Sazerac House

Standing proudly in a historic building at the corner of Canal and Magazine, and just a short stroll from the original 1850s era Sazerac Coffeehouse, the Sazerac House is an immersive exploration of the spirited culture of New Orleans. Featuring three floors of interactive exhibits across 48,000 square feet, including private event venues, an on-site Sazerac Rye distillery, and Peychaud’s Bitters production facility, the Sazerac House welcomes visitors to experience New Orleans history through the stories of its cocktails. For more information on the Sazerac House, please visit www.sazerachouse.com

About the Sazerac Company

Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac, please visit www.sazerac.com.